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Dimensions: 9.4in x 8.3in x 8.3in Sitting Height: 8in Main Materials: Polyester Inner Filling: Polyester Fibers, PE Beans Hard Eye SKU: A2BROC ...

Introduce baby to animals, shapes and more learn and grow fun at playtime! Our cute and comfy baby play gym encourages multi-sensory exploration th...

Dive into STEM learning and play for the tub with our fishing pole bath toy for kids! Fun fact: STEM stands for Science, Technology, Engineering &a...

Packed with 40-plus play features, songs, sounds, lights and more, our convertible activity walker helps little ones learn and grow with four engag...

Dive into STEM learning and play for the tub! Fun fact: STEM stands for Science, Technology, Engineering & Math. Designed to spark curiosity, l...

Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

Dimensions: 4.3in x 3.5in x 9.1in Sitting Height: 3in Main Materials: Polyester, Acrylic, Rayon Inner Filling: Polyester Fibers, PE Beans Hard Eye ...

Dimensions: 10.2in x 4.7in x 3.1in Sitting Height: 8in Main Materials: Polyester Inner Filling: Polyester Fibers, PE Beans Hard Eye SKU: BARM3BR

Dimensions: 5.9in x 13.4in x 13.4in Sitting Height: 5in Main Materials: New & Recycled Materials Inner Filling: Recycled Fibers Embroidered Eye...

Flip to reveal the magic! Flip it one way and the rings form a black-and-white stack. Flip it the other way, and it magically transforms into a rai...

Pull, pop, and discover! Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can't he...

Switch things up! The knob controls a paddle that directs the airflow either left or right. You can use it to alternate between two different paths...

A fine-motor factory overflowing with wonder! Flip, crank, and stir to get the balls mixed up and moving. Spin the handle to lift them back to the ...

Send your little one's senses on a whimsical adventure!Sliding back and forth at clever angles through the center ball are four bars with vibrant, ...

A vibrant stack-and-discover experience! The top of each cup features a squishy silicone bubble embossed with a unique texture pattern. Little fing...

Dimensions: 10.2in x 4.7in x 3.1in Sitting Height: 8in Main Materials: Polyester Inner Filling: Polyester Fibers, PE Beans Hard Eye SKU: BARM2BP

Keeping your mane looking fabulous requires a fabulous conditioner! Our conditioner is the perfect follow up to the Unicorn Shampoo, a pearly sweet...

Do you know the Mermaid's secret to beautiful and shiny hair? It's Glimmer Wish Mermaid Shampoo of course! Keeping your hair clean is fun and oh so...

Keeping your Mermaid hair in the best condition takes the best conditioner! This rich conditioner will keep your beautiful hair looking and feeling...

Mermaids can get very tangled hair when swimming in the deep blue sea, so we made the perfect way to detangle their hair and keep it smelling like ...

Have you ever wondered how Unicorns have such shiny coats of hair, beautiful flowing manes and healthy, long, glossy tails? Well, if you ask...

How do Unicorns get that knot-free smooth flowing hair?  They use the Unicorn Detangling Hair Brush of course!  The Glimmer Wish Unicorn Detangling...

Fuel your little pilot’s imagination with this adorable and versatile aviator airport hangar playset. It is a launchpad for endless pretend play an...

This cute plush flower pot has a happy face and is made with two shades of pink velour. It is approximately 11” tall and has a pretty white velour ...

Mary is a sweet textured 12 inch tall plush lamb. Her soft minky plush has a braid-like texture in a natural white color. Mary’s face, hands, and f...

Add a little flower power to your child’s room with this pretty daisy decorative plush pillow. It is made in a soft minky fabric and is 12.5” in di...

This unique Noah’s Ark is an oval shape made in a beige velour with charcoal embroidery lines. A four inch handle on top allows for easy carrying. ...

Welcome your child to a world of imaginative playtime with this fun filled Speedy’s Garage Interactive Plush Playset. Your child is sure to love al...

ntroducing Lucy. She is so adorable and is made in a luxurious soft textured white boucle fabric with creamy yellow velour feet and beak. Lucy is 1...

Welcome your child to a world of imaginative playtime with this fun filled Dino-Might interactive dinosaur playset. It comes complete with four col...

The Itzy Music and Motion Activity Gym turns everyday floor time into a front-row seat to baby’s “wait, I did that?” era. A soft melody plays overh...

Catch the Rhythm! Rock baby’s world with the Itzy Music School xylophone! Each colorful sardine plays a unique note, sparking rhythm, motor skill d...

uddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle s...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...