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It's not much fun being The Scruffy Puppy. The other toys just see his worn fur and chewed ear. But when they learn why Puppy is scruffy, they soo...

If you were a puppy for a day, would you chase rabbits or roll around in the garden? Would you have a squidgy nose or a silky one? So many questio...

Come for a ride through the enchanted forest with the If I Were A Unicorn Book. A magical way to teach storytelling, this candy pink board book i...

Elephants Can't Fly - at least, that what little Elly is told. But why not? Follow Elly on her mission to fly, beautifully drawn in sweet paste...

Definitely one for cheeky readers! 'If I Were a Monkey' is funny, feely and perfect for swinging scamps! A sturdy board book bursting with colour,...

Have you ever wondered what it would be like to be a floppy, hoppy bunny? Well, this mischievous story comes complete with a special pom-pom tail ...

The king of the jungle shares his best features in this adorable touch & feel book. Feel his furry mane and squashy nose in this sturdy board ...

Sometimes heroes are surprisingly fluffy! Luis Llama is a perky tale about a little llama who lives in Peru! When danger comes, he has a funny sol...

Explore the wonderfully whimsical world of Jellycat in this board book. Look out for different textures and spots of activity as you turn the pages...

Toddlers and babies can curl up and cuddle with the Bashful Pink Bunny Soother. A scrummy soother in milkshake pink, it’ll help even grumpy childre...

Floppy and mossy, with grassy green fur, Huggady Dino is a gentle giant. We love those kindly oval eyes! With a chonky muzzle, squidgy-soft paws, s...

Chipper and cheeky, Fleury Sunflower cheers you on to aim high! With scrumptiously squashy mustard petals and a snuggly cocoa centre, this friendly...

Sweet as real fudge, this soother's silky sumptiousness makes it oh so un-put-downable.  Tested to and passes the European Safety Standard for toy...

Splendidly stripey in warm grey and cream, Lallagie Zebra is a bold little buddy! Rocking a silky charcoal mane and tail, suedey-squish hooves and ...

Colin Chameleon is such a charismatic critter! Soft as moss and jumbly-coloured, he's way too cool for just one shade. This kooky dude's got the bi...

For the King of the Beasts, Bashful Lion is looking sweetly, well, bashful! He wants a caring companion to ruffle his luxurious caramel mane. Give...

Bashful Blush Bunny loves to snuggle, and her super soft peachy fur makes her the perfect cuddle buddy! This lop-eared lovely will make a wonderfu...

Set off on a flight of delight with If I Were A Dragon! Little ones can play pretend and imagine having wonderful wings, scales and claws! This ch...

Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never wa...

In Bashful Grey Bunny’s warren, everything is silver! His soft bed, his teapot, even his tea is Earl Grey! But it’s such a pretty colour, it’s und...

Bashful Toffee Puppy is a gorgeous retriever, but he’s still learning how to spell that! This supercute, soft little pup wants to be a guide dog wh...

Jellycat, established in London in 1999, is one of the world's leading luxury soft toy companies. All items are designed in England. Size: 12"

Bashful Cream Bunny's gorgeous long ears look like two big dollops of clotted cream. Mmmm! Time for scones and a hippity-hop on the grass! With a b...

Silky-soft and lovingly loyal, Bashful Black & Cream Puppy wants to play all day! He comes in five sizes, from huge and huggable to itsy bitsy...