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Flip to reveal the magic! Flip it one way and the rings form a black-and-white stack. Flip it the other way, and it magically transforms into a rai...

Switch things up! The knob controls a paddle that directs the airflow either left or right. You can use it to alternate between two different paths...

A fine-motor factory overflowing with wonder! Flip, crank, and stir to get the balls mixed up and moving. Spin the handle to lift them back to the ...

There was a cow with shaggy hair and ANGUS was his name-o! This fluffy brown cow happily walks around and wags his tail as he sings his favorite so...

She’s feathery, flirty, and full of fun – it’s sunset Susie! She loves the colors of a tropical sunset, walks along the beach, and the feel of an o...

Travels abound! Endless adventures await with your babe’s new travel tagalong, the Itzy Bitzy Spiral Car Seat Activity Toy from our Bitzy Bespoke™ ...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from Itzy Ritzy’s Bitzy Bespoke™ toy collection comes a playfu...

Wet swimsuit in one pocket, dry change in the other, nothing soaking through your bag on the way home. The Unicorn Ballet wet/dry bag is a two-comp...

Dinner ends up on the tray, the floor, and somehow the back of your own sleeve. The bib is the part you can wipe clean in five seconds. Animals sca...

A stylish custom-fit slate gray bag designed to keep your Mifold Comfort clean and protected when not in use. 

The world's most compact backless booster. 10x smaller than a traditional booster – just as safe. For children aged 4+ Supports 40–100 lbs Ideal f...

Four velour daisies rotate playfully around a rose pink ring adorned with embroidered daisies Plays nursery songs for 20 minutes Has an on/off swi...

Welcome your child to a world of imaginative playtime with this fun filled Speedy’s Garage Interactive Plush Playset. Your child is sure to love al...

Nestle your little one in the warm embrace of the forest with this Treetop Fox cozy blanket. The front of the blanket is a soft minky fabric and th...

This unique Noah’s Ark is an oval shape made in a beige velour with charcoal embroidery lines. A four inch handle on top allows for easy carrying. ...

Fuel your little pilot’s imagination with this adorable and versatile aviator airport hangar playset. It is a launchpad for endless pretend play an...

Two adorable white high pile minky bunnies and two woven poplin mallard ducks rotate around a wooden ring on this long-playing, luxury musical crib...

Add a little flower power to your child’s room with this pretty daisy decorative plush pillow. It is made in a soft minky fabric and is 12.5” in di...

Welcome your child to a world of imaginative playtime with this fun filled Dino-Might interactive dinosaur playset. It comes complete with four col...

Mary is a sweet textured 12 inch tall plush lamb. Her soft minky plush has a braid-like texture in a natural white color. Mary’s face, hands, and f...

This cute plush flower pot has a happy face and is made with two shades of pink velour. It is approximately 11” tall and has a pretty white velour ...

ntroducing Lucy. She is so adorable and is made in a luxurious soft textured white boucle fabric with creamy yellow velour feet and beak. Lucy is 1...

Add a soft glow to your child’s room with this custom hand-painted 3-dimensional lamp with shade. An adorable mommy bunny in a taupe color is snugg...