Products

This mama-cessory lets you fit everything you need for you + baby. With spacious pockets, adjustable straps, and insulated pocket, this pack is a m...

Meet Seoul, the neoprene collection by Freshly Picked. Our lightweight neoprene bags are machine washable (without the bag losing its shape) and w...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a ...

The right dose for baby, an extra dose of sanity for you. MediFrida delivers the full dose through a soft, familiar paci that sends medicine to th...

Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, ...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system spe...

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric Nail Buffer. It safely buffs and shapes tiny na...

The cult-favorite NoseFrida has a new power partner. With the push of a button, the Electric NoseFrida safely vacuums out stubborn boogers and sno...

When baby’s got a photo-op, you’ll be ready. Grooming for the ’gram? There’s a kit for that. This head-to-toe grooming set has everything you nee...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the ...

Doctor invented and recommended. Made in Sweden, NoseFrida is your go-to natural, hygienic baby booger buster. It’s totally safe (for parents AND b...

NoseFrida the SnotSucker, your go-to natural baby booger buster now comes in a keep-it-all-in-one-place travel case. What's Inside? 1 NoseFrida Na...

Skip the chilly teething rings and help baby's gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm han...

A natural solution for colic and gas, the Windi works instantly and does not require ingestion of any drops or medication. The Windi is a single-u...

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crusties...

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a 10...

Applying diaper cream when baby's got a rash can be one messy mission. When their skin is irritated and extra sensitive, take a hands-off approach ...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through ...

100% WEIRD. 100% HYGIENIC. Disposable NoseFrida Hygiene Filters are clinically proven to prevent mucus or bacterial transfer for seamless snotsucki...

NoseFrida Saline Snot Spray is the all-natural, simple saline solution. And by simple we mean two ingredients - sea salt and water - that's all! Th...

A delightful word book illustrated with familiar and comforting art from the world of Goodnight Moon. Sturdy board pages with 100 words organized ...

Walt Disney Animation Studios presents Frozen, a stunning big-screen comedy adventure. Fearless optimist Anna sets off on an epic journey—teaming u...

All Shashibo are made of 100% recycled ABS injection mold plastic, tear-resistant stickers, and have 36 internal rare earth magnets enclosed within...